E-commerce websites

E-commerce websites that make it easy to buy

Sell to your neighbors in Mid-Missouri or to customers across the country. We build online stores that are simple to shop, secure to check out and easy for you to manage, with features like local pickup, shipping rates, inventory and discounts set up for you.

Shopper entering a credit card number to buy from an online store

An online store built around your products

Whether you run a boutique in downtown Columbia, a craft brewery in St. Louis, a specialty food business in Kansas City or a product brand that ships nationwide, your store should feel like your business, not a generic template. We design custom e-commerce experiences that show off your products, tell your story and guide shoppers smoothly from browsing to checkout.

Features we set up for you

  • Product catalog with categories, filters, variants and search
  • Secure checkout with credit cards, Apple Pay, Google Pay and more
  • Shipping rates, local delivery and in-store or curbside pickup
  • Inventory tracking and low-stock alerts
  • Discount codes, sales and gift cards
  • Missouri sales tax configuration
  • Customer accounts and order history
  • Abandoned cart emails and email list sign-up
  • Product SEO: optimized titles, descriptions, images and structured data
  • Integration with your POS, accounting or shipping software where available

Choosing the right platform

We'll help you choose the best platform for your products, budget and how hands-on you want to be. Shopify is a great fit for most retailers who want an all-in-one system that's easy to run. WooCommerce offers more flexibility for businesses that need custom functionality or already use WordPress. For simpler needs, like selling a few items, tickets or gift cards, we can add lightweight checkout to an existing website.

Built to convert, on every screen

Most online shoppers browse on their phones. We pay close attention to the details that drive sales on mobile: fast-loading product images, easy-to-tap buttons, clear pricing and shipping info, trust signals and a checkout with as few steps as possible.

Training and support after launch

Before launch we'll walk you through adding products, processing orders, issuing refunds and running promotions. After launch we're available for updates, seasonal changes and growth, from new product lines to marketing integrations.

Boutique retail store with clothing displayed on shelves
Every project includes

The foundation behind every site we build

Mobile-first, every time

More than half of local searches happen on a phone. Every site we build is designed for small screens first, then scaled up, so it looks sharp and works smoothly on any device.

Fast loading

Slow sites lose customers and rank lower. We hand-tune images, code and hosting so pages load quickly, even on rural cell service along I-70.

SEO & GEO built in

Clean structure, page titles, schema markup and clear, answer-first content help you rank on Google and get cited by AI tools like ChatGPT and Google AI Overviews.

Accessible to everyone

We follow WCAG accessibility guidelines for color contrast, keyboard navigation and screen readers. It's the right thing to do, and it's good for business.

Easy for you to update

Change hours, add photos, post specials or publish a blog without calling a developer. We'll show you how, and we're here if you get stuck.

Clear calls to action

Every page is planned around what you want visitors to do next, whether that's call, book, buy, get directions or request a quote.

FAQ

E-commerce Websites: frequently asked questions

Should I use Shopify or WooCommerce?

It depends on your products, budget and how much control you want. Shopify is simpler to run and includes hosting and security; WooCommerce is more flexible and has no platform subscription, but needs more maintenance. We'll recommend what fits after learning about your business.

Can you move my existing store to a new platform?

Yes. We can migrate products, customers and order history from platforms like Etsy, Square, Wix, Squarespace and others, and set up redirects to protect your search rankings.

Can customers pick up orders locally?

Definitely. Local pickup and local delivery zones are popular with Columbia and Mid-Missouri businesses, and we can set them up alongside regular shipping.

Will you add my products?

We can load your full catalog for you or set up the first batch and train you to add the rest. Many clients choose a mix of both.

Let's build something that works for your business.

Tell us a little about your project and we'll get back to you within one business day with honest advice and a clear, flat-rate quote.